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Business Plans: The Groundwork For Success

by Jose DeJesus MD, MBA

So you've decided to start your own business? You're already far ahead of the many people who daydream about having their own business but never actually take steps to get one started. Once you've made that important decision, though, you have a lot to get accomplished first. The first step is to come up with a good business plan.

A business plan involves more than just telling yourself you are going to start a business. Business plans are, essentially, formal documents that lists exactly what businesses are going to be all about, how owners will conduct operations, how businesses will be managed, and what their goals are. This is incredibly useful not just for your personal use but for employees and customers as well.

Regardless of whether you are building a large business franchise or a small scale operation, business plans are important. The size and scope of your endeavor will determine your needs, so using someone else's template for your business plan is not the best choice. Determine your own needs and make a plan that works for you.

If you are thinking about what a business plan is composed of, here is the answer. It is composed of different sections. It has an executive summary which gives a synopsis of the plan and the company's mission. There is also a market analysis which elucidates the field in which the business is conducted. You should also include a general narration of your company delineating out the management, marketing and product line separately.

The last section is called the funding and financial section. It deals with the most important business component: money. In this section, explain how you plan to finance your business start-up and what you have in mind for financing later expansion. For instance, you might explain whether you will use startup business loans or investments of a similar type. If some of the funding will come from shareholders' investments, include this information as well.

When outside parties like creditors or suppliers need to have a look at some legal or important documents, having appendix at hand may save you a lot of time. You may include an appendix for business plans. It may include credit history, legal documents, licenses, permits or contracts.

Above all, keep in mind that business plans, by nature, are not set in stone. Businesses change, grow, and evolve, and their plans should too. The plan you devise for your fledgling mom-and-pop store will not be suitable if it becomes a massive franchise. Therefore, you should continually update the plan as your business and its goals change. By doing this, you will be much better equipped to handle the many business-related challenges you will encounter.

Starting a business? You'll need to get acquainted with writing business plans. This article helps you understand what a plan should be; an official strategy documents written for you, your employees, customers, creditors and suppliers. You'll need a plan whether you're starting a large business franchise or a small-scale operation. The article outlines the anatomy of a plan, including the executive summary, market analysis, management, marketing, and finance. The author also discusses what should go in the appendix, targeting startup business loans, and keeping your plan flexible so that it can grow along with your business.

Published September 13th, 2007

Filed in Business, Management

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