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The process of knowing how to find the greatest keywords for your Adsense advertisements (one of the greatest income opportunities) is not direct. Finding and implementing high profit, low competition keywords in your advertisements really is the trick for making Adsense payoff big.

No program is perfect, but if you want to have 'Adsense' (probably the most perfect of all income opportunities) you need to know how to pick the most uncommon but profitable key words for your advertisements. This program may not achieve perfection, but is a logical way to maximize the Adsense potential for earnings.

Step 1 Do some research for your area of expertise to find the keywords that will yield high Cost-Per-Click value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. These keywords should be then saved into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). This traffic estimator will provide you with an estimation of the number of clicks per day and the typical cost per click (Cost-Per-Click) for each keyword so that you can determine the greatest income opportunities. Next, open your spreadsheet to copy and paste the information provided for your own future reference.

Step 2 To maximize your profits in Adsense publishing, you want to increase the likelihood of high Cost-Per-Click's for second through eighth place words. Since Cost-Per-Click make decline sharply below third position, you want a higher starting typical Cost-Per-Click to offset it. Estimate what the maximum return per click will be by taking 30% of the typical Cost-Per-Click so that you can determine the greatest income opportunities.

Step 3 Online tools will help you to estimate Cost-Per-Click values for your first eight keyword positions. An analysis of these values will show the most profitable keywords and, thus, the greatest income opportunities. Those are the ones whose Cost-Per-Click value remains fairly constant going down the list and avoid the ones with a significant plunge in value.

Step 4 Then, you will need to investigate the positioning of different Adsense advertisements. A search for your keyword on Google will display the type and the order of the Adsense advertisements. You can also use the Adwords Accelerator tool to get a good estimation. It has a feature whereby Adwords advertisements are dynamically displayed for a given keyword you input into the tool to check. Sometimes when the Adwords advertiser elects to use 'Adwords for Content' in his advertising, these advertisements will end up to be displayed on someone else's website as Adsense advertisements.

Step 5 Evaluate the results from the 4th step by using an internet tool to check key word function and compare the advertisements generated there to the ones found above. If mostly the same advertisers appear in both, the keyword is likely to turn a profit for you and be one of your great income opportunities.

A warning sign of a bad keyword choice is finding different advertisers. NO Adsense advertisements are generated when the other advertiser doesn't use 'Adwords for Content' in his promotional copy and your chance of profit plummets making them your worst income opportunities.

Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense advertisements that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords advertisements. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

In order to use search engine optimization techniques successfully, you have to pick keywords with the highest KEI to drive traffic to websites where your advertisements are as these are the greatest income opportunities. By taking the ratio of the number of searches for a keyword to the number of competing sites having the keyword, you will be able to obtain the KEI of a keyword. Only with a combination of positive evaluations from prior steps and high KEI will there be the greatest profit results.