Trade Show Booth Truss: Easy, Simple, And Worth It
For any company that wishes to make an impressive visual impact at a trade show, choosing the right trade show booth truss is one, if not the most important considerations that must be made. Because of its fundamental purpose in securing product displays, posters, hardware and lighting systems in place, while at the same time allowing customers to freely wander around and inspect the products on display, the importance of choosing the correct trade show booth truss cannot be emphasized too much.
Trade show truss systems are available in a wide range of sizes, from as small as ten feet square to a twenty feet square version, with even larger ones available if needed. All trade show truss systems are collapsible for storage purposes, and they can be taken apart in order to cut down on space during transport. Some systems can shrink to 25% in size. The typical size of a truss system's "wall" is five to six inches wide, which is wide enough to be stable, but light enough to be easily adjusted and moved.
Trade show display trusses are also available in a wide range of shapes. While a simple booth may only need a single wall for posters and a table for making brochure and business cards available, there is still a large range of options for them to choose from. The trade show display truss can come in the shape of a semi-circle, a wavy line, a zigzag, or a combo of the three.
Custom trade show booth trusses are used for large booths. They require curves, base plates, walls, brackets, and shelves for items like hardware and literature. They can be quickly assembled to make an excellent display. To further improve the display area, added mounts surrounding the truss can support plasma displays, LCD units, and projectors. Folding furniture for the convenience of potential clients can be added, such as small tables and chairs, so that they can view your presentations more comfortably.
If your company wishes to purchase a trade show booth truss that can be used year after year, you need to start from scratch in designing the right structure to effectively display your wares at a trade show. Trade show booth trusses are generally shaped like squares, octagons, or an "X" configuration with an optional circle, arches, and center bars. Suppliers often have kits you can use to construct these different shapes. Optional additions include raised ceilings, laptop stations, and double-decked displays.
You will want to mount spotlights on the trade show display truss. These are used to highlight special areas of the display so that customers will notice them more readily. These lights can be switched on or off and can be turned to point wherever additional light is desired. Another important element to address is a packing crate. It is especially important to pack your display in a solid crate to prevent it from being damaged by mishaps that could happen in transit.
When you or your company wishes to make an impressive impact at a trade show, choosing the right trade show booth truss is one of the most important things to consider. Trade show truss systems are mobile, efficient and vary is sizes from as small as 10 foot square to twenty foot square and can be larger if required. All trade show truss systems are collapsible and can be reduced in size by 75% which make it easy to transport to different venues. The trade show display truss might be a zig zag, or a straight line, or wavy, or curved.
Published October 10th, 2007
Filed in Business, Management, Marketing
