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Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, Managing Director of Event Management Services Inc., a national public relations firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

* Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books. Book publicity is a very specialized field. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. Publicity firms with excellent media skills can read your book and come up with a hot media angle. They will know how to write an effective press release that stands out from all the rest." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. Where will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman says, "When my national public relations firm is arranging interviews, we do not go any lower that 5,000 watts. You will find high and low powered stations in every market. The more power, the more listeners that station will have." So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. Can we get started tomorrow? You want your firm to work with your expected timings of the campaign. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule."

*Guarantee. How do you know you will get your money's worth? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Get your money's worth! Companies that work based on performance are always going to work harder to get you on the best shows."

*Price. How much is it all going to cost you? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.