Resources provided by RE-Oakton.com

If you are anything like me then the idea of generating powerful sales copy is a horrendous task that is never looked forward to. Unfortunately it is a task that cannot be avoided if you want to extract the full potential from your hard won email list and use the auto-responder facility. Psychologists have proved that most sales hardly ever come from the original visit to the product sales letter. The prime goal of the landing page is to capture the email address of someone who has asked to be kept informed of future developments. It is the purpose of the auto-responder emails to to contact the visitor, generate interest and extract the order.

What is the killer content in these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when developing a relationship with the members of the list, but unfortunately they don't make the reader place an order.

If you want to succeed, you need to be able to write hypnotic messages that rake in the cash. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

What do you have to do to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The approach is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and puts the product in context and identifies why the reader will find the product invaluable.

Email 2. The second email is critical. The reader has already had the first email that described the product so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.

Email 3. The closing email that gets the sale. From the previous two emails You have earned the reader's trust , built an understanding of the product and removed any reasons for not making a purchase. So now it is time to get the order. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.