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If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview Once you have gained attention with your eye-catching headline, topic summary, and talking points, it is time to present your full show idea. This is when to position you as an expert on the topic. Now you are not going to go and write a sales piece here. Write the show. Make sure to work your name, quotes and book title into this section of the press release. Don't be afraid to use tons of testimonials, statistics, newsworthy facts, etc in this section. Anything that will interest the producer and their audience should be used here. Try to limit this section to no more than a page; the ideal range is four to six paragraphs with no more than four sentences in each one.

Here is a Topic Overview for a show on pets:

Some people think "cute" is the only thing that is important when it comes to choosing a pet. But choosing a pet based on looks can set new "pet parents" up for disaster. After all, puppies don't look quite so cute when they're chewing your furniture! This leads to 6-8 million unwanted pets ending up at local animal shelters each year. This is where pet expert Dr. Diane Pomerance, author of the new book "Pet Parenthood" comes in. Her goal is to help future pet parents to make the best decision when they choose a new pet.

"People need to be ready for what is truly involved in taking care of an animal," says Dr. Diane Pomerance. "But people need to be fully prepared for what's truly involved in caring for that animal. They are actually bringing a child into their home, believe it or not. If you don't have the temperament, the schedule, or the space requirements to meet those needs, you should consider a pet that does fit your lifestyle."

Another important factor that often goes overlooked is how children in a family will interact with a new pet. Pets make wonderful companions for children and can help teach them compassion, responsibility, and respect for all living creatures, as well as boost their self-esteem. But it's important to determine ahead of time what type of animal best suits the household and what role each family member will take in caring for it.

Money also comes into play when adopting a new pet. Think about all of the veterinary bills as well as all of the day-to-day upkeep.

"Pets are time intensive and expensive. If you choose to adopt a pet then you really want to make sure that you take the best care of that pet as possible. So understand the responsibilities and cost before you jump in."

5. Biography This is the one piece of the press release that many people omit, play down or play WAY up! It is important to position the author as an expert. Make sure that you talk about all of your qualifications. If the book is about religion, for example, anything the author does that pertains to religion is applicable.

Be very aware not to sensationalize your credentials or simply rehash the other elements of the press release.

If you put lots of work into these aspects of your press release then you will command the media's attention.

Want to learn more about gaining ational and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.